Sum Good

Sum Good is a Canadian-based maker of all-natural fruit-first hydration shots - the only one of their kind. They started as freezie manufacturer a few years ago, but wanted to reach a broader market by promoting their products as “hydration shots” instead. To help them relaunch their brand, I helped them create a new look and packaging that is punchy, stands out, and clearly decodes as something that is fresh and hydrating and appealing for the whole family. If you haven’t tried them already, look for Sum Good at your local grocery store.