Witzend

Witzend is the fictional homeland of the Lewis Carroll character, The Mad Hatter, from the Alice in Wonderland books. It’s also a fitting name for an experiential brand that wears many hats, based in Shediac, New Brunswick. Witzend is the latest in a series of Wonderland-themed brands that fall under the “Shediac Wonderland” banner, and is designed with the same Victorian-inspired whimsical style. Each logo depicts a unique Victorian key. Much like the key in Alice in Wonderland, these each unlock a unique and memorable experience. This was certainly a fun branding and design exercise to be a part of.

Shediac Wonderland is doing some pretty cool and unexpected things in Shediac. Check them out at shediacwonderland.ca